OUR TEAM
Sam van Leeuwen

AI optimisation's team
Head of AI Optimisation
Sam van Leeuwen is an innovative and motivated professional with a passion for harnessing the power of Artificial Intelligence to augment human capabilities and drive business innovation. Originally from the Netherlands, Sam holds a Bachelor of Science & Innovation Management from the University of Utrecht and a Master of Business Administration with a focus on Entrepreneurship and Innovation from the University of Amsterdam. Realising the disruptive potential of AI, Sam further pursued studies focused on data science and digital business. This academic journey equipped him with a knowledgeable understanding of AI’s diverse applications and its potential to enhance, rather than replace, the modern workforce.
At Intelligence Assist, Sam is spearheading our ‘Automations’ division, focusing on the development of autonomous AI-powered solutions. This work allows him to blend technical expertise with strategic thinking, creating tailored solutions that revolutionise how our clients operate. Not just managing projects, but uniting creative ideas, technological advancements, and expert teams to bring ambitious AI projects to life. The exciting end result is seeing these solutions come to fruition, empowering businesses to automate tasks and measure their tangible impact on efficiency and innovation.
Upon graduating from the University of Amsterdam, Sam moved to Sydney, Australia, eager to explore life in a different, but definitely sunnier part of the world. His interest in AI extends beyond professional applications; he enjoys exploring various AI-powered tools for fun, staying ahead of the curve in this rapidly evolving field.
In his free time, Sam likes to engage in sports such as football and calisthenics, maintaining a balanced and healthy lifestyle that keeps both his body and mind in check. His dedication to continuous learning and personal growth makes him a valuable asset in the AI consulting industry, helping businesses unlock the full potential of AI-driven solutions.
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