About Us
Welcome to Intelligence Assist
our purpose
Driving Success For Small Businesses With AI
We are passionate about making the transformative power of artificial intelligence (AI) accessible and affordable for small businesses across Australia. By democratising AI, we empower small businesses with cutting-edge tools and AI advantages once reserved for large corporations. While navigating ones AI journey can be daunting, our expert coaches guide you every step of the way.
Our Story
Born From Experience, Built For Small Businesses
The motivation behind establishing Intelligence Assist is rooted in personal experience. Janey’s parents, small business owners themselves, were always eager to adopt the latest technologies; but they struggled with finding the right guidance. While earlier tech advancements could more easily be appended AI on the other hand presents a unique challenge. It requires deep integration with existing business models – a complexity that’s not always easy for small businesses to navigate.
Recognising the demanding schedules of small business operators and the value of human interaction, Janey founded IA as a comprehensive AI solution. We go beyond being AI specialists or prompt engineers; we’re process management champions. Our approach is simple: talk, understand, identify, and optimise. We take pleasure in engaging with business owners to understand their models, identify efficiencies, and optimise processes through adaptive AI solutions.
At IA, we don’t just help you adopt AI. We empower you to reinvent and scale, giving you a competitive edge in today’s dynamic business world
our team
AI Leaders & Technical Experts
our Vision
Empowering Australian Businesses with AI-Driven Growth
At Intelligence Assist, we envision a future where every business in Australia leverages the transformative power of artificial intelligence to excel in the digital age.
Our goal is to be the trusted AI partner, empowering clients to seamlessly integrate AI into their operations, unlocking new levels of efficiency, innovation, and sustainable growth.
OUR VALUES
Powered By People, Driven By Purpose
At Intelligence Assist, we’re not just about tools, algorithms, analytics; we’re about people, relationships, and the passion that drives your business forward. It’s this heartbeat, this ethos, that sets the stage for our core values, guiding us in every decision we make and in every relationship we nurture. These values aren’t just words on a page—they’re the fabric of our identity.
You Are Family
Treating every customer with the care and dedication of our own family business.
- Shared Journey: Your successes celebrated, challenges tackled together
- Deep Understanding: We dive into your business’s unique intricacies
- Tailored Solutions: AI tools customised to fit your specific needs
- Committed: Ongoing support to help your business thrive, not just grow
You Come First
When it comes to solutions, we remain tool-agnostic, always prioritising your best interests.
- Focused Attention: Your needs are our priority
- Client-Centric Approach: Your interests, goals, and budget guide our recommendations
- Value-Driven: We prioritise solutions that offer real ROI and help achieve your dreams
- Trust-Based Partnership: Your trust is our most valued asset; our advice always puts you first
Local Loyalty
We advocate Australian-built solutions to propel Australian-owned businesses forward.
Champion of Local Innovation: Strong belief in Australian talent and ingenuity
Strategic Partnerships: Collaborating with local AI developers for tailored solutions
Market-Specific Expertise: Ensuring AI solutions fit the Australian business landscape
Community Focus: Prioritising local choices to foster mutual growth and success
How AI Helps Small Businesses Compete
Empowering Small Businesses With AI
At Intelligence Assist, our mission is deeply rooted in the fabric of Australian small businesses. These enterprises, making up 99% of all businesses in Australia and employing 4.7 million people, are the backbone of our economy and communities. However, these vital enterprises face significant challenges in today’s competitive landscape.
A recent McKinsey & Co study revealed a stark reality: small and medium enterprises (SMEs) lag behind larger companies in productivity by a staggering 48%. This productivity gap, stemming from limited capital, lack of technological infrastructure, and scaling difficulties, puts small businesses at a considerable disadvantage.
Despite these challenges, there’s a silver lining. In Australia, 44% of large companies have successfully scaled up from being MSMEs since 2000. This indicates that with the right support and tools, small businesses have the potential to bridge the productivity gap and achieve remarkable growth.
Artificial Intelligence (AI) emerges as a powerful solution to bridge this productivity gap. By adopting AI-powered tools tailored to their specific needs, small businesses can:
- Generate content and ideas: Create engaging content, product descriptions, and innovative marketing campaigns.
- Converse with customers: Provide 24/7 support through chatbots and virtual assistants, enhancing customer satisfaction.
- Automate repetitive tasks: Streamline operations like data entry and invoicing, freeing up time for strategic initiatives.
- Predict trends and demand: Analyse data to forecast market trends and anticipate demand fluctuations.
- Optimise resource allocation: Identify inefficiencies and allocate resources effectively, leading to cost savings and improved productivity.
However, as AI technology matures and becomes synonymous with innovation, a new challenge arises: a growing digital divide. Larger companies, with their bigger budgets and in-house expertise, are adopting and integrating AI faster than their smaller counterparts. This creates a risk of small businesses falling further behind in the AI revolution.
This is where Intelligence Assist steps in. We’re committed to leveling the playing field by providing small businesses with the AI expertise they need. Our mission is to make AI accessible, affordable, and user-friendly for small enterprises. We empower business owners with tailored AI solutions and knowledge, without the need for extensive technical expertise or significant financial investment.
Citations: Opportunities for small businesses to boost productivity | McKinsey
Partnering for Success
Tailored AI Guidance
At Intelligence Assist, we see ourselves as your partner in AI adoption. We’re here to guide you through the process, from prioritisation to implementation and beyond. Our team of AI experts will work closely with you to understand your unique business context and craft a tailored approach to AI adoption.
Whether you’re just starting to explore the potential of AI or looking to scale your existing AI initiatives, we’re here to support you. With our strategic approach and comprehensive roadmap we ensure your AI journey delivers the desired results.
Ready to get started? Contact us today to learn more about how Intelligence Assist can help you harness the power of AI for your business.
FAQs
ABOUT IA?
Intelligence Assist was born from Janey’s personal experience. Janey’s parents were small business owners who were eager to adopt new technologies but often struggled to find the right guidance. Janey realised that while many tech advancements could be easily integrated into existing business models, AI presents a unique challenge. It requires a more integrative approach, which can be complex for small businesses to navigate on their own.
We’re not just AI specialists or prompt engineers. We’re passionate process enthusiasts. Our approach is simple: we talk, understand, identify, and optimise. We engage in meaningful conversations with business operators, understand their models, identify areas for efficiency, and optimise processes through adaptive AI solutions.
Janey Treleaven, the founder and CEO, brings over two decades of experience in Financial Services, Technology, and Payments sectors. We also have Sam van Leeuwen, Head of AI Optimisation, dedicated to assisting small enterprises in automating tasks and fostering actionable insights to optimise operational efficiency and enhance profitability. Alan de Zwaan, Chief AI Consultant, brings over 15 years of experience across global markets, designing and implementing innovative AI solutions to address complex challenges with a background in data governance and project management. We also have Kate Tabala, Head of Marketing and CX bringing her expertise in creating engaging content, managing online presence, and building active communities for companies and brands. Finally, Issey Stevens, AI Solutions Engineer, is a driven young professional fascinated by emerging technologies and their potential within businesses, excelling in evaluating different AI tools and their specific use cases.
We take a technology-agnostic approach. Instead of promoting specific tools, we focus on analysing your existing operational models and processes to identify areas where AI can provide efficiencies. We then offer detailed training, guidance, and adoption strategies tailored to your specific needs.
We’re dedicated to easing the fear of AI. Our goal is to empower businesses to stay competitive without fearing technological advancement or job displacement. We see AI as a tool to enhance human capabilities, not replace them.
We work with small and medium-sized businesses across Australia. Our services are designed to be accessible and affordable for businesses that might not have the resources for a full-time AI team but still want to leverage the power of AI.
We start by thoroughly understanding your business model, goals, and challenges. Our process is highly personalised – we don’t believe in one-size-fits-all solutions. We work closely with you to identify the most impactful areas for AI implementation and create a customized plan that aligns with your specific needs and budget.
What’s your vision for the future of small businesses and AI?
Staying current with AI advancements is a core part of our work. We continuously monitor the latest developments in the field and maintain partnerships with local AI developers. This allows us to bring cutting-edge, locally-relevant solutions to our clients.
Getting started is easy! You can reach out to us through our website, give us a call, or request a callback. We’ll set up an initial consultation to discuss your business needs and how we can help you leverage AI to boost your success. We’re here to guide you every step of the way on your AI journey.
Boost Your Small Business With AI Today
- Expert training with our team for fast AI adoption
- Tailored solutions for your unique business goals
- Proven success and track record with 20+ years experience
