About Us
Purpose, Mission & Values
our purpose
Driving Success For Small Businesses With AI
We are passionate about making the transformative power of artificial intelligence (AI) accessible and affordable for small businesses across Australia. By democratising AI, we empower small businesses with cutting-edge tools and AI advantages once reserved for large corporations. While navigating ones AI journey can be daunting, our expert coaches guide you every step of the way.
How AI Helps Small Businesses Compete
Empowering Small Businesses With AI
At Intelligence Assist, our mission is deeply rooted in the fabric of Australian small businesses. These enterprises, making up 99% of all businesses in Australia and employing 4.7 million people, are the backbone of our economy and communities. However, these vital enterprises face significant challenges in today’s competitive landscape.
A recent McKinsey & Co study revealed a stark reality: small and medium enterprises (SMEs) lag behind larger companies in productivity by a staggering 48%. This productivity gap, stemming from limited capital, lack of technological infrastructure, and scaling difficulties, puts small businesses at a considerable disadvantage.
Despite these challenges, there’s a silver lining. In Australia, 44% of large companies have successfully scaled up from being MSMEs since 2000. This indicates that with the right support and tools, small businesses have the potential to bridge the productivity gap and achieve remarkable growth.
Artificial Intelligence (AI) emerges as a powerful solution to bridge this productivity gap. By adopting AI-powered tools tailored to their specific needs, small businesses can:
- Generate content and ideas: Create engaging content, product descriptions, and innovative marketing campaigns.
- Converse with customers: Provide 24/7 support through chatbots and virtual assistants, enhancing customer satisfaction.
- Automate repetitive tasks: Streamline operations like data entry and invoicing, freeing up time for strategic initiatives.
- Predict trends and demand: Analyse data to forecast market trends and anticipate demand fluctuations.
- Optimise resource allocation: Identify inefficiencies and allocate resources effectively, leading to cost savings and improved productivity.
However, as AI technology matures and becomes synonymous with innovation, a new challenge arises: a growing digital divide. Larger companies, with their bigger budgets and in-house expertise, are adopting and integrating AI faster than their smaller counterparts. This creates a risk of small businesses falling further behind in the AI revolution.
This is where Intelligence Assist steps in. We’re committed to leveling the playing field by providing small businesses with the AI expertise they need. Our mission is to make AI accessible, affordable, and user-friendly for small enterprises. We empower business owners with tailored AI solutions and knowledge, without the need for extensive technical expertise or significant financial investment.
Citations: Opportunities for small businesses to boost productivity | McKinsey
OUR VALUES
Powered By People, Driven By Purpose
At Intelligence Assist, we’re not just about tools, algorithms, analytics; we’re about people, relationships, and the passion that drives your business forward. It’s this heartbeat, this ethos, that sets the stage for our core values, guiding us in every decision we make and in every relationship we nurture. These values aren’t just words on a page—they’re the fabric of our identity.
You Are Family
Treating every customer with the care and dedication of our own family business.
- Shared Journey: Your successes celebrated, challenges tackled together
- Deep Understanding: We dive into your business’s unique intricacies
- Tailored Solutions: AI tools customised to fit your specific needs
- Committed: Ongoing support to help your business thrive, not just grow
You Come First
When it comes to solutions, we remain tool-agnostic, always prioritising your best interests.
- Focused Attention: Your needs are our priority
- Client-Centric Approach: Your interests, goals, and budget guide our recommendations
- Value-Driven: We prioritise solutions that offer real ROI and help achieve your dreams
- Trust-Based Partnership: Your trust is our most valued asset; our advice always puts you first
Local Loyalty
We advocate Australian-built solutions to propel Australian-owned businesses forward.
Champion of Local Innovation: Strong belief in Australian talent and ingenuity
Strategic Partnerships: Collaborating with local AI developers for tailored solutions
Market-Specific Expertise: Ensuring AI solutions fit the Australian business landscape
Community Focus: Prioritising local choices to foster mutual growth and success
